Attribution and the monthly recap
Which sources booked work, which numbers rang, and one page per month.
Two pages answer "where did the work come from, and what did my line do". Attribution compares your lead sources and your phone numbers. The Monthly recap is one page per month that you can hand to someone.
Attribution
Find it in the Menu, under Money, as Attribution. It shows which lead sources booked work and brought in money in the window you pick. The periods are the same as on the Dashboard: Today, 7 days, 30 days, 90 days, Year to date, All time, and Custom.
Sources
Tiles at the top show Booked and Collected, and a Cost per booked when it can be worked out. Below them, a table has one row per source:
| Column | What it means |
|---|---|
| Source | Where the lead came from, such as a campaign name or a web form. A lead with no source shows as Unknown source. |
| Leads | How many leads came from that source. |
| Booked | Appointments made from that source. |
| From an ad click | Leads that arrived with an ad click on them. |
| Collected | Money collected from that source's leads. |
| Ad spend | What you entered as spent on that source. |
| Cost per booked | Ad spend divided by booked jobs. |
| Return on spend | Money collected against ad spend. |
This page prints only what LeadBind measured. Where there is no ad spend on file, the cell says No ad spend recorded for this source or Ad spend is not connected. It never prints a zero it made up and never fills a gap by dividing for you. A window that carries parts of calendar months for spend says which months were counted.
Send a source with every lead you push in, so this table has something to show. See Lead webhook.
Calls by number
The second card on the page is Calls by number: which number each call came in on, and how many ran long enough to count.
- A call counts at sets how many seconds a call must last to count. Calls shorter than that are listed on their own, with Download short calls, which is the list to send a lead vendor when you ask for credit.
- The table shows Answered, Missed, Average length, Booked and Cost per call for each number. A cost you never entered shows as no value, not as zero.
- Download report saves the table.
- If your numbers have no names yet, Name your numbers opens your numbers so each one says where it is advertised.
The monthly recap
Open Logbook and choose Monthly recap at the top. It shows one month at a time, with arrows to move to the previous month and the next one.
The page has two large figures, Booked and Calls handled, then rows of label and value:
- Answer rate. If no call came in, it says so in words instead of showing 0 percent.
- Minutes used. The count your plan bills on, the same number as on the Dashboard and in Settings.
- Time on the phone. The talking itself. It is a different number from Minutes used. See Dashboard.
- New leads and Canceled.
- Where bookings came from, a short list of sources.
A month that is still running is named as the days it covers so far, and is never described as quiet or busy. A month with nothing in it says so. A recap that could not be built says it could not, and offers a retry. It never shows zeros in place of a failed read.