# Results > What your website and search work did: leads, Google, your listing, AI assistants, before and now. Results is one page that shows what your website and search work did: the leads your site brought in, how people find you on Google, your Google listing, what the AI assistants say about you, and how today compares with where you started. Every number is counted from a real source. If a number could not be read, the page says so instead of showing a zero. ## Open it 1. Open the **Menu**, then **Money**, then **Results**. See [Getting around](/getting-around) if you cannot find the Menu. 2. On a website account, the **Website** page also has a **See your results** link under your site name. Results is in the web app. The iPhone app does not have a Results screen. > **Note:** Results is for accounts that have a website connected, where your website and search work is run for you, by us or by your agency. On any other account the page says **No website is connected to this account yet.** It is not tied to a plan. If you run client accounts as an agency, switch into a client's account to see that client's results. ## What you see The top of the page names your site and the dates it covers. The window is always the last 30 days, and every change is measured against the 30 days before that. There is no date picker on this page. ### The leads number The big number at the top is **Leads from your site**: how many leads came in through your site chat, your site forms and your booking page in the last 30 days. Under it you see whether that is up or down from the 30 days before, and how the leads split across **Site chat**, **Site form** and **Booking page**. Leads from a phone call, an import or an ad form are not counted here. They are real leads, but this page is about what the website did. Next to the number are up to four plain sentences about your wins, such as how many leads the site brought in, how often Google showed your site, or which AI assistant named you. A sentence only appears when the number behind it is real and above zero. A brand new site says so and fills in as visits, calls and leads arrive. The blue button, **Open latest report**, opens your most recent report as its own page. If you have no report yet, the link says **See reports** and opens your reports list. ### Your site Four tiles for the last 30 days: - **Visitors**: people who visited, with the change from the 30 days before. - **Taps to call**: times a visitor tapped your phone number. - **Taps to book**: times a visitor tapped a booking button. - **Booked**: website leads from this window that are marked booked in your account. If visit counting is not live on your site yet, you see **Connecting** and the numbers start the day it goes live. ### Before and now This section only appears once there is something to compare. - **Search score** and **AI readiness**: your score out of 100 on the first audit, next to the score on the latest one. Each has a link to the full audit. - **Site visits a month** and **Times shown on Google a month**: your first monthly report next to your latest. If the first month was short, a note says how many days it held. The same scoring is used both times, so the arrow is a fair comparison. ### Google Search **Times shown**, **Clicks**, **Average spot** and **Searches in top 10**, each compared with the 30 days before, plus your top searches. Average spot is your average place in Google results, so a lower number is better. The page says which day the Google data runs through, because Google reports a few days late. A new site shows **Filling in** until its first search numbers arrive. ### Google Business Profile **Listing views**, **Calls**, **Directions** and **Reviews**, which shows your review count, your average stars and how many reviews are new. If we are not a manager on your listing yet, you see **Waiting on access**. Add us as a manager on your Google listing and the numbers appear. ### AI assistants One tile per assistant, showing how many of the questions your customers ask the assistant answered with your name. See [AI visibility](/ai-visibility) for how this is checked. ### How visitors behave **Sessions watched**, how far down the page a typical visitor **Scrolled**, **Rage clicks** (the same spot clicked again and again) and **Dead clicks** (clicks on something that did nothing). Until this is recording on your site, the section says **Connecting**. The page ends with who prepared it. On an agency's white-label account that is the agency's own name. ## Reading it - **A dash instead of a number** means the page could not read that figure. It is not a zero. Use **Try again** on the error, or come back in a few minutes. - **Hover a number** on a computer to see where it comes from. - **Compare like with like.** Every change is 30 days against the 30 before. A short month or a holiday week will move it. - **Google data is a few days behind.** The date next to Google Search and Google Business Profile tells you where it stops. ## Reports Results is the live view. Your monthly report is the same story on its own page you can open later. It carries a **Before and Now** section, a **Leads From Your Website** section and an **AI Assistants** section, built from the same numbers as this page so the two never disagree. ## Related - [AI visibility](/ai-visibility) - [Attribution and the monthly recap](/attribution-and-recap) - [Dashboard](/dashboard)