# AI visibility

> Whether ChatGPT, Gemini, Perplexity and Claude name your business when customers ask.

More people now ask an AI assistant who to call instead of searching Google. AI visibility tells you whether those assistants name your business when a customer asks. It is shown on the [Results](/results) page, in the **AI assistants** section.

## Where to see it

1. Open the **Menu**, then **Money**, then **Results**.
2. Scroll to **AI assistants**.
3. Open **How this is checked** under the tiles to see the exact questions that are asked and how each assistant is checked.

The same section appears in your monthly report under **AI Assistants**.

> **Note:** Like the rest of Results, this is for accounts with a website connected, where the website and search work is run for you. It is not tied to a plan, and it is not in the iPhone app.

## What a check is

Once a week we ask each assistant the questions your customers ask, the way a customer would, with the assistant's web search turned on. Then we read the answer for your business name or your website address. If either is in the answer, the assistant **named you** for that question.

Up to eight questions are asked per business. The questions are set up for you and the list is shown in **How this is checked**.

## Reading a tile

Each assistant has its own tile.

- **3 of 8** means the assistant gave an answer to 8 questions and named you in 3 of them. Only questions that got a real answer are counted.
- **Named you** and a date tell you when it was last checked.
- **The small bars** show how that result has moved over the last checks. They appear once there are two or more.
- **N could not be checked** means that many questions failed to get an answer. They are not counted as "did not name you", because we do not know what the assistant would have said.
- **N visits sent** is a separate number: people who clicked from that assistant to your site, counted by your site's own visit tracking. It shows for ChatGPT, Gemini, Perplexity, Microsoft Copilot and Claude, and only once your site is counting visits.

## Which assistants are checked

| Assistant | Checked |
| --- | --- |
| ChatGPT | Weekly |
| Gemini | Weekly |
| Perplexity | Weekly |
| Claude | Weekly |
| Google AI Overviews | Not checked yet |
| Microsoft Copilot | Not checked yet |
| Grok | Not checked yet |
| Meta AI | Not checked yet |

The four at the bottom say **Not checked yet** because there is no public way to read what they answer. ChatGPT, Gemini, Perplexity and Claude also say **Not checked yet** until their first weekly check has run. A tile that says so is telling the truth: nothing is estimated and no zero is made up.

## What it does and does not tell you

- **It is the assistant's answer on the day of the check.** It is not a ranking and it is not a promise of what every person sees. Answers in the assistant's own app can vary from person to person and place to place.
- **It looks for your name or your site.** If you are described without your name or your address, it does not count.
- **A low number early is normal.** The useful signal is the direction over several weeks, which is what the small bars show.

## What to do with it

- **Named in none of the questions.** This is the starting point, not a verdict. It is the thing the work on your site is meant to move. Check [Results](/results) again in a few weeks and watch the bars.
- **Named by one assistant and not another.** Each one reads the web differently. Compare the tiles rather than averaging them.
- **Visits are rising but the checks are flat.** People are finding you through the assistants in ways the weekly questions do not cover. That is a good sign, not a problem.

## Related

- [Results](/results)
- [Attribution and the monthly recap](/attribution-and-recap)